Using Your Audience Profile vs. Audience Persona In Your Digital Marketing

Using Your Audience Profile vs. Audience Persona In Your Digital Marketing

Audience profiles and audience personas. Do you know what to use when and why? Keep reading to find out what each are, why you need both and how they work together to keep you on top of your perfect client. I remember like it was yesterday a conversation between gram and I. Being a rebel…

Using Your Audience Profile vs. Audience Persona In Your Digital Marketing

Using Your Audience Profile vs. Audience Persona In Your Digital Marketing

Audience profiles and audience personas. Do you know what to use when and why? Keep reading to find out what each are, why you need both and how they work together to keep you on top of your perfect client. I remember like it was yesterday a conversation between gram and I. Being a rebel…

Website Marketing – The ABC’s to Making Your Site Stand Out

Website Marketing – The ABC’s to Making Your Site Stand Out

While doing lots of website reviews, I see people are so worried about getting their business message out that they often few forget the few essential cornerstones of website marketing, which is to catch the attention of prospects. It’s summertime here in the Burgh and with that comes tons of outdoor vendor events. For those who’ve…

Are you defining your ideal client to be your ideal client?

Are you defining your ideal client to be your ideal client?

Do you have one person that you are talking to on your website? You know who I’m talking about, the “Ideal Client”. No? Are you defining your perfect client to be your favorite client? Read on to see how I finally made this happen. Years ago I attended a seminar by Beth Caldwell of Pittsburgh Professional…