Guest Post from Rochelle Melander Imagine this. You are completely confident that you will write and publish a blog post each week for the next year. You already know the topics you will be writing about. And here’s the best part: at the end of the year, you will collect all of those blog posts…
Do you feel like your website is floundering because you don’t know who to attract, how to get their attention and keep them interested in your business? You need to establish a connection between your brand and your customer so that your website can not only attract the right customers but be helpful to them…
Do you have a brand or a brand identity for your business and services? Many businesses when developing a brand starts with visual pieces like logo, colors, and fonts based on what appeals to them. However, the visual brand is a piece of your brand and not the identity itself. A brand is made up…
Audience profiles and audience personas. Do you know what to use when and why? Keep reading to find out what each are, why you need both and how they work together to keep you on top of your perfect client. I remember like it was yesterday a conversation between gram and I. Being a rebel…
Audience profiles and audience personas. Do you know what to use when and why? Keep reading to find out what each are, why you need both and how they work together to keep you on top of your perfect client. I remember like it was yesterday a conversation between gram and I. Being a rebel…
Do you have your online presence on hold because you don’t have a logo or brand for your business? Well, I’m here to tell you don’t let that stop you from doing business online. I remember when I started everyone said you needed two things to brand your business: a business name, and a logo so…
While doing lots of website reviews, I see people are so worried about getting their business message out that they often few forget the few essential cornerstones of website marketing, which is to catch the attention of prospects. It’s summertime here in the Burgh and with that comes tons of outdoor vendor events. For those who’ve…
Do you have one person that you are talking to on your website? You know who I’m talking about, the “Ideal Client”. No? Are you defining your perfect client to be your favorite client? Read on to see how I finally made this happen. Years ago I attended a seminar by Beth Caldwell of Pittsburgh Professional…
Don’t you hate when someone asks you what you or your business does, and you completely draw a blank? Why it is that all the cool girls can spit out the right words that are fun and enticing? When it comes to you – crickets, nothing, nada. To find the right words to describe what you do…
I saw this conversation on Facebook the other day, and it totally irked the shit out of me. So I decided why not write a post about it and get the air cleared. Let me start by saying that I realized some of the comments were made by people who know the poster pretty well…