Do you have a brand or a brand identity for your business and services? Many businesses when developing a brand starts with visual pieces like logo, colors, and fonts based on what appeals to them. However, the visual brand is a piece of your brand and not the identity itself. A brand is made up…
Do you have one person that you are talking to on your website? You know who I’m talking about, the “Ideal Client”. No? Are you defining your perfect client to be your favorite client? Read on to see how I finally made this happen. Years ago I attended a seminar by Beth Caldwell of Pittsburgh Professional…
I was on the phone with my coach discussing why I cannot seem to get my messaging and marketing down pat. Having been stuck for a long time, I just couldn’t figure out how to get to point B. Then she said something that made me stop. She told me to get it out there,…