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Getting Started With Your Brand Identity
Awareness | Brand

Getting Started With Your Brand Identity

ByLee April 26, 2019

Do you have a brand or a brand identity for your business and services? Many businesses when developing a brand starts with visual pieces like logo, colors, and fonts based on what appeals to them. However, the visual brand is a piece of your brand and not the identity itself. A brand is made up…

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Are you defining your ideal client to be your ideal client?
Awareness | Brand

Are you defining your ideal client to be your ideal client?

ByLee June 16, 2016

Do you have one person that you are talking to on your website? You know who I’m talking about, the “Ideal Client”. No? Are you defining your perfect client to be your favorite client? Read on to see how I finally made this happen. Years ago I attended a seminar by Beth Caldwell of Pittsburgh Professional…

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Be Real With Your Message and Marketing
Awareness | Brand

Be Real With Your Message and Marketing

ByLee November 22, 2013

I was on the phone with my coach discussing why I cannot seem to get my messaging and marketing down pat. Having been stuck for a long time, I just couldn’t figure out how to get to point B. Then she said something that made me stop. She told me to get it out there,…

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