It’s hard enough to build a thriving business on your own, BUT if you need to shave a few hours off of your blog creation and blog posting, then it’s time to expand your team.
The first move most business owners make is to hire a virtual assistant. But hiring one can be just as overwhelming as your to-do list.
Don’t believe me? Look in any of your Facebook groups, and you’ll see TONS OF questions about hiring a virtual assistant for your business.
Most business owners hand off the number one task to their VAs is blog post management—specifically, uploading, formatting, and promoting blog posts.
Add to the mix; there are many different types of virtual assistants. Some do social media and project management, while others offer technical support. But to some degree, most VAs are tasked with handling your most valuable marketing tool – your blog.
To make YOUR relationship WITH YOUR VA fruitful, you need to have a STREAMLINED process in place so that your work gets done TO your standards.
Creating The Blog Post
As a refresher, let’s review the three critical components of blog posting.
The first step of creating any blog post is the outline. Sure, there is the research, but you ALSO need the topic, keyword, and general guidelines of what your article should or needs to contain.
With my clients, I found it was best to have another section that set the reader’s problem and the solution so that when they would write the article (or hand it off to their blog writer), the purpose of the article was clear.
And, NEXT, you need to break down the article to include headlines and sub-headlines. Many people do this for the article’s structure and readability, but it also GIVES YOU some SEO juice.
FINALLY, add your call to action. YOUR CALL TO ACTION IS A CORNERSTONE OF YOUR BLOG POST BECAUSE IT TELLS YOUR AUDIENCE WHAT TO DO NEXT.
As you can see, several things go into crafting a great blog post.
Formatting, Blog Posting, and Scheduling Your Article
Everyone thinks your job is done once you’ve completed writing your blog post.
It would be best to format your words for SEO and readability. I’ve seen many clients write articles, and then they sit because they don’t have time to format and schedule them.
Sure, crafting compelling content is a critical aspect of successful blogging, but your efforts don’t end there. To truly make an impact and maximize your blog’s potential, you need to focus on formatting, blog posting, and scheduling your article effectively.
1. Formatting for SEO and Readability
Formatting your blog post is like giving it a digital makeover. Not only does it make your content aesthetically pleasing, but it also enhances SEO and readability, making it easier for readers and search engines to understand your message. Here are some essential formatting tips:
- Headings and Subheadings: Break your content into logical sections and use heading tags (H1, H2, H3, etc.) to organize them. This improves the structure and helps search engines identify key topics.
- Paragraphs and Bulleted Lists: Keep paragraphs concise and use bullet points or numbered lists to present information succinctly. Walls of text can discourage readers, so make sure your content is easy on the eyes.
- Keywords and Phrases: Integrate relevant keywords and phrases naturally throughout your article, ensuring they fit seamlessly into the context. But remember, don’t overstuff – readability should always be a priority.
- Images and Multimedia: Incorporate high-quality images, videos, or infographics to enrich your content. Visuals engage readers and contribute to SEO when appropriately optimized with alt tags.
Promotion of Your Blog Post
What good is a blog post without some promotion?
Promoting your blog post is crucial to reach a wider audience. Ensure you have images of different sizes for various social media networks to optimize your promotion. Use diverse wording in your promotions, including snippets, questions, controversies, benefits, etc., to engage your audience effectively.
Don’t forget to include tweetable quotes and relevant hashtags to extend the reach of your post on social networks.
By following these steps and establishing a clear communication process with your VA, you can efficiently manage your blog posts and focus on growing your business.