Guest Post from Rochelle Melander Imagine this. You are completely confident that you will write and publish a blog post each week for the next year. You already know the topics you will be writing about. And here’s the best part: at the end of the year, you will collect all of those blog posts…
Have you ever thought of creating a style guide to keep your business visuals consistent? But then you look at the options and quickly get overwhelmed by the amount of information you’re being told to gather. Search Google (or Pinterest or Instagram) and you will find tons of examples and information for style guides but…
Do you feel like your website is floundering because you don’t know who to attract, how to get their attention and keep them interested in your business? You need to establish a connection between your brand and your customer so that your website can not only attract the right customers but be helpful to them…
Do you have a brand or a brand identity for your business and services? Many businesses when developing a brand starts with visual pieces like logo, colors, and fonts based on what appeals to them. However, the visual brand is a piece of your brand and not the identity itself. A brand is made up…
Are you creating your very first WordPress website? You know the DIY version where you pick a theme, add some content and site back waiting for traffic. But it never appears and you not happy with the results. Keep reading as we talk about the three things you MUST do to start your WordPress project….
Audience profiles and audience personas. Do you know what to use when and why? Keep reading to find out what each are, why you need both and how they work together to keep you on top of your perfect client. I remember like it was yesterday a conversation between gram and I. Being a rebel…
Audience profiles and audience personas. Do you know what to use when and why? Keep reading to find out what each are, why you need both and how they work together to keep you on top of your perfect client. I remember like it was yesterday a conversation between gram and I. Being a rebel…
Do you have your online presence on hold because you don’t have a logo or brand for your business? Well, I’m here to tell you don’t let that stop you from doing business online. I remember when I started everyone said you needed two things to brand your business: a business name, and a logo so…
While doing lots of website reviews, I see people are so worried about getting their business message out that they often few forget the few essential cornerstones of website marketing, which is to catch the attention of prospects. It’s summertime here in the Burgh and with that comes tons of outdoor vendor events. For those who’ve…
Do you have one person that you are talking to on your website? You know who I’m talking about, the “Ideal Client”. No? Are you defining your perfect client to be your favorite client? Read on to see how I finally made this happen. Years ago I attended a seminar by Beth Caldwell of Pittsburgh Professional…